Specifically, those “personalized” ads Facebook parades in front of me, with messages like “Hot singles ready to mingle! Right here in Knoxville!” Facebook knows everything about me except that my wife and I consider these ads offensive, to use one of my more family-friendly adjectives.īut if, like me, you prefer the Google Plus ecosystem, then you know the power and value of animated GIFs. They’re currently banned by Facebook, which argues that GIFs would clutter up the newsfeeds of Facebook users, distracting them from more important concerns.įacebook is right: Animated GIFs would distract Facebookers from the far more important clutter of - Facebook ads. Especially in social media, at least if your network of choice is Google Plus. GIF files are nowadays extremely popular and in high demand. We’re back to the age of silent movies! They’re a medium in which Charlie Chaplin would have felt right at home. Did I mention “silently”? A GIF file, even when it moves, is not true video and therefore doesn’t include sound. Today’s computers easily juggle their large files and multiple frames-per-second. Sometime last year, GIF movies silently roared back into prominence. Heavily overused, these soon became boring and unfashionable. They tended to consist of dancing stick figures or rotating logos. GIF animations were therefore mostly cartoonish. Computers of that age, known as abacuses, were incapable of the heavy lifting required for moving high-resolution images. GIF - the “graphics interchange format” - was pioneered by Compuserve during the Mesozoic Era.
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